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Brand & Experience

Brand identity from our Manchester studio, built for everyday use.

We create visual identity systems for new businesses and refine existing ones that need clearer, more consistent use across web and print.

The context

Know what to keep before deciding what to change.

Businesses often arrive with individual visual assets but no clear rules for how they should work together. That inconsistency makes everyday design slower and can weaken trust at important customer touchpoints.

An existing identity may need clearer application rather than replacement. We review the logo, type, colour and materials people already recognise, then test the decisions across the website and agreed print touchpoints. A wider change in positioning would be scoped separately from a visual refresh.

If the identity also needs a website, explore web design.

Capabilities

Brand direction, identity and everyday applications

The scope is selected around the stage of the business and the applications the identity needs to support.

  • 01Brand direction
  • 02Visual identity
  • 03Typography
  • 04Colour systems
  • 05Art direction
  • 06Brand guidelines
  • 07Digital application
  • 08Supporting print applications where relevant
Project scope

What a brand identity project may deliver

We agree the applications and file formats your team needs before finalising the handover.

  • 01Identity direction and visual rationale
  • 02Core logo configurations where required
  • 03Type and colour specifications
  • 04Digital interface examples
  • 05A concise usage guide
  • 06Web-ready and print-ready files for the agreed uses
Related work

See how connected capabilities answer different business needs.

The Fix & Shine project illustrates coordinated website and print materials; it is not presented as a measured rebrand result.

Project fit

Appropriate for

01

A new business that needs a credible visual foundation

02

An established business weighing a visual refresh against a broader rebrand

03

A website or ecommerce project that needs consistent brand decisions first

Approach

Built from use, not decoration.

The identity is considered alongside audience, offer and the digital experience it must support.

  1. 01

    Understand

    Clarify the business, audience, positioning and existing visual material.

  2. 02

    Direct

    Set a focused creative direction and the principles behind it.

  3. 03

    Systemise

    Develop the reusable identity elements and rules.

  4. 04

    Apply

    Test the system across the website, product or other priority touchpoints.

CLIENT VOICES / GOOGLE REVIEWS

Reviews on Google

What the work felt like.

Every project has a person behind it. Here is how a few of them describe working together.

5.0
★︎★︎★︎★︎★︎

Excellent · 15 reviews

★︎★︎★︎★︎★︎01
“Silvia has been absolutely amazing to work with. She is extremely helpful, professional, patient and always available whenever I need her, even when something needs to be checked urgently. She always takes the time to…”
Gyromania Greek Grill houseGoogle review↗︎
★︎★︎★︎★︎★︎02
“Contacté con Silvia a distancia para la página web y carta de mi restaurante, La atención fue inmejorable, manteniendo comunicación y respuesta constante, El primer diseño de la página se ajustó perfectamente a nuestras…”
AngelaGoogle review↗︎
★︎★︎★︎★︎★︎03
“I'm super happy with Silvia's work! She helped me with my website design, and I absolutely love it. She's a fantastic professional. Totally recommend her 100%!”
Carmen GCGoogle review↗︎
03 / 15
FAQ

Brand Identity: what to know before starting.

What should I bring to an identity project?

Bring any current brand files, examples of where the identity appears and what feels inconsistent. You do not need a finished creative brief before we talk.

Can brand identity and web design be commissioned together?

Yes. Connecting them can make the visual system more practical because decisions are tested directly in the website experience.

Is standalone logo design offered?

The studio focuses on identity systems with enough context to work consistently, rather than treating a logo as an isolated graphic.

Can an existing identity be refined rather than replaced?

Yes. Useful existing equity can be retained while typography, colour, hierarchy and application rules are made more coherent.