Product web apps / 2026
Internal product
SETR
An internal workout-tracking product connecting routine building, set-by-set logging, account access and training history.
View case studyWeb & Commerce / AI & Systems
Web app development in Manchester, built around the job to be done.
Ready Creation
Custom applications, internal tools and platform connections begin with the business requirement, then use the simplest technical approach that can meet it reliably.
The context
Start with the work the system needs to support.
Operational problems are rarely solved by naming a technology first. The useful questions concern who needs to do what, where information lives and which steps currently create delay or duplication.
From there, the solution may be a focused web application, a user area, a custom internal tool or a well-defined connection between existing platforms.
Capabilities
Business requirement to technical solution
Technical detail is made visible where it affects scope, ownership, security or the way people use the product.
- 01Custom web applications
- 02Product interfaces
- 03Authentication and user areas
- 04Dashboards where appropriate
- 05Internal business tools
- 06API and third-party integrations
- 07Database-backed functionality
- 08Platform-to-platform workflows
Project scope
What a project may include
A focused release can validate the core workflow before additional functionality is added.
- 01Requirements and workflow definition
- 02Interface and interaction design
- 03Technical architecture
- 04Custom frontend and application logic
- 05API or data connections
- 06Testing, documentation and release support
Related work
See how connected capabilities answer different business needs.
Setr is an internal fitness product. It demonstrates an application workflow and interface, not a delivered client integration or a measured operational saving.
Project fit
Appropriate for
01
A digital product with a defined user task or workflow
02
A business process held together by disconnected tools or repeated data entry
03
A website or commerce platform that needs custom operational functionality
Approach
Reduce the requirement to a useful first release.
The work separates essential behaviour from later possibilities, keeping the technical solution understandable and testable.
- 01
Discover
Map users, tasks, data, systems and the current points of friction.
- 02
Define
Set the smallest coherent scope and the technical constraints around it.
- 03
Prototype
Test the interface and workflow before deeper implementation.
- 04
Build and learn
Develop, connect and validate the release against real use.
Explore this work by sector
Where it can be useful.
CLIENT VOICES / GOOGLE REVIEWS
Reviews on Google
Reviews on GoogleWhat the work felt like.
Every project has a person behind it. Here is how a few of them describe working together.
★︎★︎★︎★︎★︎01
“Silvia has been absolutely amazing to work with. She is extremely helpful, professional, patient and always available whenever I need her, even when something needs to be checked urgently. She always takes the time to…”
★︎★︎★︎★︎★︎02
“Contacté con Silvia a distancia para la página web y carta de mi restaurante, La atención fue inmejorable, manteniendo comunicación y respuesta constante, El primer diseño de la página se ajustó perfectamente a nuestras…”
★︎★︎★︎★︎★︎03
“I'm super happy with Silvia's work! She helped me with my website design, and I absolutely love it. She's a fantastic professional. Totally recommend her 100%!”
03 / 15
FAQ
Digital Products & Integrations: what to know before starting.
Do I need a full technical specification before enquiring?
No. A clear description of the users, task, current process and desired outcome is a useful starting point for defining the technical scope.
Can an integration connect existing software?
Potentially. The available APIs, data ownership, authentication and limitations of each platform need to be reviewed before a connection is promised.
Can the first release be deliberately small?
Yes. A focused first release is often the best way to test the core workflow and learn what deserves further investment.